About us
At our core, we believe there is a deep-rooted connection between hair
health and self-confidence. That's why our formulas are thoughtfully
blended with clean ingredients and infused with natural extracts that
repair and nourish your hair and skin, because when you FEEL your best
you LOOK your best.
kindness goes beyond the bottle
At HASK, we know that a healthy planet means a healthy future. That’s
why we are reducing our environmental footprint via long-term,
meaningful solutions. Sustainability stretches across everything we do,
from packaging and formulas to manufacturing and recycling. Being kind
to the planet means making choices that have the power to change the
world.
A New Beginning for HASK
In 2010, HASK was acquired by Inspired Beauty Brands, experts in the hair care industry and early adopters of clean beauty principles.
No Animal Testing
n 2013, HASK affirmed its commitment to no animal testing and added “Not Tested on Animals” to all product labels.
The Forefront of Clean Beauty
Under new brand stewardship, HASK unveiled clean beauty standards and
updated formulas to be free of parabens, sulfates, phthalates, gluten,
SLS, SLES, drying alcohol and artificial colors.
Expanding & Improving
Recognizing the importance of safety and transparency, HASK expanded its
“free of” list to include over 1,300 ingredients that will never be
formulated into HASK products.
Leaping Bunny Certified
All HASK products are certified cruelty free. External audits and
documentation confirmed that HASK products and raw materials have not
been tested on animals.
HASK Clean Beauty Standards
In 2019, HASK introduced its Clean Beauty seal affirming that our
products are free of ingredients and chemicals many beauty industry
organizations recommend against using. In addition, HASK formulas adhere
to the standards established by California under Proposition 65 and by
the European Union.
Vegan Collection
HASK launched the Curl Care collection, our first fully vegan product line.
Hair And Skin Kindness
HASK stands for Hair And Skin Kindness. In 2021, this became our official brand mantra and part of our brand logo.
Recyclable Packaging Transparency
HASK joined How2Recycle, adding symbols to all packaging educating consumers how to best recycle HASK packaging after use.
Kind to The Earth
To make our business more eco-friendly, HASK reducedits carbon footprint by 18% from 2023 to 2024.
An All-New HASK
- New Look!
- Eco-Friendly Packaging
- Enhanced Clean Beauty Standards
The Future
HASK is committed to delivering beauty solutions that use the latest
clean and earth-friendly technology. We will continue to improve our
standards and business practices to produce high-quality products that
reflect our shared values.